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The Future of Branding
Chipotle have created a comedy series called ‘Farmed and Dangerous’, aired on Hulu last week. It’s basically a satire of industrial food production. This is a great example of a brand understanding...
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Murders Have Been Given A New Lease Of Life
(pinterest.com) We have become obsessed with true crime dramas. Murders have hijacked our free time. After watching, we all become desktop detectives, Googling to find out more. There are now podcasts...
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Interesting Things About… The Zoolander Takeover
Critics may have given the sequel a lukewarm reception, but there is no doubt Ben Stiller has done a 5 star job of bringing Derek Zoolander off screen and into the real world. Everywhere we look it...
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Interesting Things About… How To Market To Kids
Replicating reality seems to be the latest priority for toymakers, with several brands releasing new ranges that try to reproduce an accurate representation of the real world. Here are three brands...
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Beyond Westeros
The rabid success of Game of Thrones – especially amongst achingly cool hipsters – has been impossible to ignore. But we think that the show can push further. We think it can go beyond mere...
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Interesting Things About… Returning to Our Roots
Digital technology is increasingly being perceived as toxic, with the potential to corrupt the purity of our minds and souls. According to recent OFCOM research, 15m of us undertook a ‘digital detox’...
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Are all-female remakes really the best way to address gender inequality in film?
Inequality is a hot topic in the film industry. From the growing pay gap to limited lead roles for women, it seems that Hollywood is not stepping up to the mark when it comes to transforming the...
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On Gendered Children’s Toys
Earlier this month we saw the release of a new advert from Smyth’s the Toy Store which was hailed by campaigners as a step forward in the right direction for gender-neutral children’s toys. In the ad,...
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Diversity in the 21st Century
Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new form of multiculturalism. But when brands take on diversity it can often...
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